The cost of college is a hot topic around kitchen tables and on the campaign trail. But will it be a year from now, when Americans vote for a new president? A new WGBH News poll indicates there’s increased interest now, but history tells us other themes will probably surpass it in the general election.
Democratic frontrunner Hillary Clinton is out with a new set of advertisements focused entirely on the cost of college. In one ad, Clinton invites voters to "join the fight to make college affordable.”
Meanwhile, on the stump, Vermont Senator Bernie Sanders receives thunderous applause whenever he calls for making public college tuition free.
"We will end the absurdity of millions of Americans — young and not so young — who are shouldering outrageously high levels of student debt," Senator Sanders said during a rally in Boston last month.
Tuition Impossible: Politicians Call for Debt-Free College
In Republican debates, student debt has taken a backseat to other hot button issues like immigration and tax policy. But Florida Senator Marco Rubio does occasionally complain about his own student loans.
"I had to work my way through school. I had to borrow money to go to school," Senator Rubio said during the latest GOP debate. "I tried, early in my marriage, explaining to my wife why someone named Sallie Mae was taking $1,000 out of our bank account every month."
A new WGBH News poll shows Americans are plugged into this issue now and many will consider the candidate’s position on college affordability when they vote. A majority of those polled said they are "very" or "somewhat likely" to be swayed by what the candidates say they’ll do to bring college costs down. That interest is higher among Democrats than Independents and Republicans.
"I don't know if it will be a top issue, but I think it will rise substantially on the list of issues that candidates are talking about,” says Paul Reville, a professor of Public Policy at Harvard's Graduate School of Education, and former Massachusetts Secretary of Education.
Reville predicts college affordability won't be a deciding factor in November 2016 because it will be overshadowed by other issues like immigration and the economy.
"That isn't because people don't care about education. If you ask voters what they care about, education is frequently at or near the top," says Reville.
In the general election, Reville explains, the debate will shift away from the specifics of college affordability proposals and toward a philosophical discussion about the role of government spending in bringing down the cost of college.
“College debt has surpassed credit card debt, so we’re talking about a lot of money and I don’t think we’ve had a lot of creative solutions coming from either party frankly.” Reville says. “So it's hard to view it any other way than a spending issue.”
A massive spending issue, but not necessarily one that will catapult any individual candidate into the White House next November.
Kirk Carapezza is a former VPR reporter now with WGBH, where this story was originally published.