Dipping Into The Ben & Jerry's Story
Two guys trying to find their way, wound up in Vermont and launched one of the world's largest ice cream companies. Along the way, they mixed in big chunks of cookies, fruit and nuts, embraced social responsibility, and became icons of their adopted state.
Ex-New Yorkers Ben Cohen and Jerry Greenfield started making their super-premium ice cream in 1978 in Burlington after learning through a Penn State correspondence course. They oversaw the growth of company until it was sold to Unilever in 2000.
Brad Edmondson, author of the new book Ice Cream Social: The Struggle for the Soul of Ben & Jerry's discusses the struggles of the founders and their push to create and maintain the concept of linked prosperity.
Also on the program, we get our Summer School series started by learning how to shear sheep.
Broadcast live on Monday, June 2 at noon; rebroadcast at 7 p.m.