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'Eat More Kale' Gets Preliminary 'No' In Trademark Dispute

AP/Toby Talbot

It’s kale versus chicken, David versus Goliath.

For months, a Vermont folk artist who prints ‘Eat More Kale’ t-shirts above his garage in Montpelier has been trapped in a legal battle with a fast food chain whose slogan is “Eat Mor' Chikin'.”

On Monday, Bo Muller-Moore learned more about his outstanding lawsuit to protect his business in a fight with the fast food giant Chick-fil-A. In a preliminary decision, the U.S. Trademark Office told Muller-Moore that his t-shirts could infringe upon Chik-fil-A’s slogan.

That means the artist may not be able to fight for his own trademark.

A final ruling on Muller-Moore’s “Eat More Kale” brand name is expected later this year. The artist says he has six months to respond to Monday's ruling.

Earlier: "Eat More Kale" T-Shirt Artist Raises $90K For Film Project

Kirk is a reporter for the NPR member station in Boston, WGBH, where he covers higher education, connecting the dots between post-secondary education and the economy, national security, jobs and global competitiveness. Kirk has been a reporter with Wisconsin Public Radio in Madison, Wis.; a writer and producer at WBUR in Boston; a teacher and coach at Nativity Preparatory School in New Bedford, Mass.; a Fenway Park tour guide; and a tourist abroad. Kirk received his B.A. from the College of the Holy Cross and earned his M.S. from Columbia University's Graduate School of Journalism. When he's not reporting or editing stories on campus, you can find him posting K's on the Wall at Fenway. You can follow Kirk on Twitter @KirkCarapezza.
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