'Vermont Life' Magazine To Shut Down Print Publication

May 10, 2018

Vermont's long-running promotional magazine will end print publication this month.

For over 70 years, Vermont Life magazine has published images and articles aimed at promoting the Green Mountain State, and it gained a following both inside and outside of Vermont.

Last year, the state opened up a bidding process for the magazine, but in January, it chose to turn down 9 bids and keep control of the publication. At that time, Secretary of Commerce and Community Development Michael Schirling said the magazine's finances were improving. 

Secretary of Commerce and Community Development Michael Schirling spoke to VPR's Henry Epp. Listen to their conversation above.

However, in a release issued on Thursday, Schirling said ad sales and subscriptions were declining and the magazine would not balance its budget for fiscal year 2019.

In the release, Schirling said 6 employees are currently working for Vermont Life. They will lose their jobs. However, Schirling notes they each have “transferrable skills,” adding: “We will do everything within our ability to assist them in this transition.”

According to the release, subscribers of the magazine will receive refunds after the next — and final — print issue, which is due out this week.