Membership Drive

Updated at 3:25 p.m., Saturday, June 22, 2013

You did it! Thanks to you, VPR achieved it's goal of $465,000 for the June Membership Drive! We'll provide an update next week with all of the stats and details. Also on Monday we'll announce the winning community of our Vermont Town Challenge!

As Kai Ryssdal says on Marketplace: "Let's do the numbers."

VPR's June Membership Drive ends at noon on Saturday. It's been a wild ride. Here are the latest statistics as of 12:30 p.m. on Friday:

VPR

This is the headline that greeted me this morning: "Why Don't Americans Give More?"

While I appreciate the math about the impact that giving up daily cup of coffee could have, I know that in our little corner of the world, generosity runs deep.

And I have the evidence to prove it:

Listener comments to be read on the air.
VPR

It's true. One of the best parts of a VPR membership drive is the flood of comments that we receive from our listeners. Here's one that really jumped out at us:

Update at 11:36 a.m., 6/20/13: 

It is a well-documented fact that Morning Edition Host Mitch Wertlieb sometimes makes promises during membership drives that he wishes he hadn't.

Like the time he and Jane Lindholm made a Call Me Maybe video.

Or the time he recorded a funky rap that some listeners wrote in VPR's honor.

Today we hit an important milestone during our June Membership Drive: the halfway point.

Typically during a drive, we count "up" until we reach half of our goal and then we start counting "down" until  - if all goes according to plan - we cross the finish line successfully.

Here are some of the latest stats from the drive:

If there's one thing the VPR staff love (besides public radio) it's cake.

And we try to find as many opportunities as possible to celebrate the wonder of good cake.

One of our most recent cake-able moments was when we reached the 10,000 Sustaining Member mark. Then there was the time the Vermont Edition staff held "cake week," celebrating a different flavor each day. We also use it for serious occasions, like when staff member Michelle Jeffery tied the knot, or when Ross Sneyd said his goodbyes after six years in our newsroom.

Brendan Kinney

If you were behind the mic, what would you say?

As we plan membership drives, that's a big question that we try to answer. If we could say just one thing that would inspire people to support VPR, what would it be?

But we know that in creating a recipe for a successful drive, it's one part art, one part science, with a dash of luck thrown in for good measure.

Tim Newcomb

A few months ago, in the midst of our winter membership drive, I opened up a copy of Seven Days and found this:

I was already a fan of Tim Newcomb's work, but obviously...this one struck a chord.

After getting a hold of Tim's contact information, I sent him an email: could we post the cartoon on VPR's Facebook page? Our listeners will love it.

Before I knew it, I had Tim's reply sitting in my inbox with the cartoon attached to his message. "I’m relieved people at VPR liked it!" Tim wrote.

The 2013 Summer Membership Drive is officially underway!

The Daily Drive Report is intended to provide listeners and supporters with up-to-date information about the drive, information about challenges and drawings, stats and figures about the drives as it unfolds, and some "behind the scenes" fun as well. It's just one way to be as transparent as possible and provide our dedicated fans with important information about how our funding model works.

The Goal

Our goal for the drive is $465,000. We carefully plan membership drives to help us meet our annual budget goals. Ending the drive successfully - and as quickly as possible - is our number one priority. We can do it with your help.

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